1. To be the victim of (un)justified ads sponsored by a super PAC.
2. How Newt Gingrich makes sense of his falling poll numbers in the 2012 Republican Primary. The word refers to negative ad campaign financed by a super PAC that supports Romney. The term alludes to the "Swift Boat" ads that damaged presidential candidate John Kerry in 2004.
Reporter: Do you think you have been hurt by the negative campaign ads in recent weeks?