(adj.) The feeling of personal embarassment for someone else's emabarassing action.
(v.) Causing someone else embarassment by your action
(origin) On the 80's sitcom "Silver Spoons", Ricky Schroeder would spin around in a Michael Jackson-esque way and proclaim himself: "The Rickster!". I was so embarrassed FOR him that I blushed and had to look away.
"Jessica Simpson totally schroedered me with her tuna/chicken comment!"
"I was so schroedered watching that lame band at open mic night."