Whilst well known to powder hounds as the untouched fresh snow after a big storm... In Colorado, it is also the name of a company and its products - all natural cocktail mixes that began in Telluride, CO (their website says they are now in Denver). The idea was taken from big powder days but also aptly represented the all natural ingredients used in all of their mixes. Freshies mixes include Bloody Mary, Hot Mary, Margarita, Mojito, etc.
"Who wants to board the 15" of freshies on Gold's Peak and then grab a Freshies Bloody?"