A completely made up word which is a part of viral marketing to increase the exposure of the Nintento Wii console.
Marketer1: how do we spread the word about the wii better?
Marketer2: I know, there's this site which lists new and cutting edge words, we'll post a made up word which pertains to the wii there, let's use the word.. Wii-kend!
Marketer1: yay, you're the man Marketer2
Marketer2: of course! now, excuse me while I go and take a wii wii :D
*both marketers laugh and then post the silly word*
A smart move made by a marketer in order to associate the wii with normal everyday teen life.
To make such a word, you first have to take something which relates to teens, say... you use the word "reflexes" for instance. Then you take said word and redefine it into "wii-flexes" and of course you write something positive about the word aswell like "Ungodly reflexes possessed by a wii-player" and there you go!
Now you have a new and kewl word which is likely to be picked up for a bit by all the players of the wii console and redistributed since it's now a fad. Also, you now also have a free advertising channel in the urbandictionary aswell.
dude1: what the hell are all these idiotic "wii" words for?
dude2: I dunno, beats me.
When in an argument which you are losing, simply demand to know what secrets your opponent is hiding from you. When your opponent, surprised most likely, retorts that they don't know what the hell you're on about, you look at them funny for a moment, then storm furiously out of the place you're holding the argument in. This not only makes you "win" the argument, but you also make your opponent slightly nervous as they probably ARE hiding something from you.
Clark: but lana, I saw you kissing with Lex! why did you do that?!
Lana: Clark, what's your secret? why are you hiding it from me? don't you trust me?
Clark: what does that have to do with anything?
*lana lang storms out of clarks loft, leaving him confused and annoyed at her.. but she still won the damn argument*