The phenomenon in which a film with
a large cult
following (i.e., Star Trek
, Star Wars
, Robert Rodriguez movies)opens to large first-weekend box-office
grosses, followed by a steep drop-off in attendence shortly thereafter.
Guy: Did you see that Austin Powers 3 beat
Attack of the Clones
in just its second week of release?
Girl: Well, no duh. Only geeks line up for that crap, and after they
see it opening weekend, no one else goes. It's a total Star Trek effect.