A Japanese watch brand that is considered mid-range (price-wise), though they are considered more high-end in Japan, where they release some models that are not released in North America. The prices vary from $50 for marked down watch to $6000 for their "Spring drive" watch.
Known more for their functionality than their style, even their $5000 watch isn't as flashy as a $3000 rolex.
Level of watches (not fashion watches)
Mid-low: Wenger, Swiss army
Mid: Citizen, Seiko
Mid-high: Tag Heuer
Higher: Patek Phillippe
I have $3000 to burn for a watch, and I'm getting a seiko instead of a rolex because there are so many fake rolexes and it's too ostentatious for me!