The process by which an established
internet entrepreneur employs thousands
of happy part-time and full-time
web content writers, followed by eating all of their souls in one fell
of their work, offering pay-up-front as well as residual income
on all work done
, to build a successful
engine. Follow this
by removing this
system without warning, while keeping all work done
and its future revenue. All writers are dismissed apart
from a few "elite", who will from now on work at lower than minimum wage for approximately 50+ hours a week.
For the full effect of a successful
Mahalageddon, it is important to additionally refuse to pay for work done
so far, for those who at the time of the change
were not close to the $150 minimum payout
More effectiveness is achieved, the more hours and passion each writer has so far injected into the work that
has not built up to $150 worth.
A truly diabolical
also include an attempt to present it as being
beneficial and in the best interests of all.
Mahalageddon occurred famously at Mahalo.com, June 23 2010, at the hands of its founder Jason "Lucifer" Calacanis.