The modern wave of technology focused highly on the miniaturization of certain everyday products.
Big flat-screen TV's lacking the bulk of machinery behind them, iPods, tiny cellphones (think back to when the Moto RAZR was brand-new) and HD cameras, And high-capacity memory chips that are no bigger than the end of your thumb.
Guy 1: Have you seen my new iPod? this thing is thinner than the CDs I uploaded to it!
Guy 2: Techsmallogy at its finest.