Jaffas is the registered trademark for a small round sweet consisting of a soft chocolate centre with a hard covering of orange flavoured and coloured candy. The name derives from the colour of oranges from Jaffa, Israel. Jaffas have often been sold in movie theatres and have gained iconic status because of the noise made when they are dropped (accidentally or deliberately) and rolled down sloping wooden floors. Through association with this candy, Jaffa is sometimes used to describe a chocolate-orange flavour. In Dunedin New Zealand every year 20,000 Jaffas are raced down Bawldrin Street the World's Steepest Street.