The advertisements Fitch does of their perfect topless models. To be compared to somebody in a Fitchure is one of the highest compliment.
Girl 1: Wow would you look at that profile picture, damn hes got it going.
Girl 2: Thats a Fitchure if ever i saw one.
JFC and abbreviated usually text based version of
"Jesus Fucking Christ"
Jesus Fucking Christ that guys fat!
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