A non-existent word coined by corporate advertising, marketing and business drones to make their work sound far more useful, exciting and beneficial to humanity than it really is. This term is most frequently used in "team building" seminars and conferences in which said drones discuss the most effective ways to convince consumer zombies to purchase crap they clearly do not need or even want.
"The board was convinced that my new ad campaign for arsenic and semen flavored lollipops for tots will be incredibly impactful and will generate heaps of sales."
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