Jack Black uses this term to describe his precious valuable work.
His rant on piracy can be found on YouTube, where he says the following:
"Look, super mega rock and roll gods and superstars are just regular dudes like you guys... we punch the clock, we put on the pants, and then we blow people's minds, it's how we make a living! ... AND THEN THESE PIRATES COME, AND THEY STEAL ALL OUR INTERNETS!"
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