(v) 1) to fool, trick, or confuse someone by distracting then with something shiny 2) to swindle someone with flashy displays, or colorful wording
First Gentleman: Salutations my good friend! Might I partake of some of those appetizing biscuits you have there?
Second Gentleman: My appologies good sir, but no. My dear Mum made these for me and I am loath to part with them.
First G: I say is that a double rainbow
Second G: Good Lord! Where?!
First G: *yoink
Second G: Blimy
! It appears that I have been swindazzled!