Overusing or continually stating another persons coined phrase results in diluting their brand. People who imitate others often succeed in diluting their brand. When someone's brand is diluted they often lose respect and often become very angry at the person who diluted their brand. Diluting someones brand is an unspeakable crime often punished by death.
Ray said," Willie is diluting my brand by constantly saying "doin work."
Many white people often dilute the brand of rappers by using their lyrics in everyday conversations.