Used to describe Valve after the incident of Left4Dead 2 being announced at E3 2009, around 6 months after the release of the first game. This is similiar to EA's constant habit of releasing the same kind of game year after year with minor tweaks.
Valve at E3 2009: OMGZ!! Check out this Left4Dead 2 trailer!
Raging Left4Dead Customer: Looks like ValvEA have turned into a fukin cash whore! I JUST DECIDED 2 BUY L4D1 A COUPLE OF WEEKS AGO!!!!