Shallow MTV plugged 'alternative' rock band, that were heavily indebted to The Cure, My Bloody Valentine and Judas Priest. As plastic as Britney Spears.
Obnoxious Thirtysomething: Hey, the Smashing Pumpkins were musical revolutionaries. Billy Corgan's a genius!
Bob: Y'mean revolutionary by the standards of Rod Stewart? Oh... um, you seem to have got overexcited, you might wanna change those trousers.
Obnoxious Thirtysomething: Wha..? And who's this My Bloody Valentine band? I've never heard them on MTV, therefore they probably don't exist.... oh, have you got a paper towel?