(v) To make things overly complex and cerebral, not out of vain conceit, but just because par is less than self-satisfying. To speak words that could be simple, but somehow make them so complex that no one with a SAT score of less than 2000 can understand them. To turn a one page paper into an 8 page essay, just for the heck of it.
"Dude, stop ryanizing this project, you're making the rest of of look stupid."
"Sorry man, the requirements weren't challenging enough so I had to ryanize it a little bit."