When something horribly ironic, annoying or unfortuante happens to you.
Something happens to you that seems like it would also happen to Eric. Usually something bad happens that is then amplified by a certain circumstance.
Joey: "So I was coming down the snowboard run and I hadn't fallen yet. I get to the bottom and say to my friends 'I haven't fallen yet!' at which point I tried to stop and fell. Of course right infront of a cute girl."