a generic counter nickname; a heckling term in response to someone who calls you a nickname you don't want. It is not ment as an offensive word.
Person A calls person B a nickname (like tiger). In response person B says: "is that so Schmekles?" In response to said nickname, person B imedietly responds by calling person A Schmekles. Note: must not be confused with schmeckles which is part of the male anatomy.