A tragically botched up promotion or operation. This definition comes from an episode of "WKRP in Cincinatti" when the station dropped live turkeys from an airplane for a supermarket Thanksgiving Day promotion. Unfortunately, the crew didn't know that turkeys can't really fly and the birds dropped like lead weights onto the parking lot crowd.
Despite all his efforts, Bob's well-planned evening with the hot chick was a total turkey drop.
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