The rapid consumption of any edible substance, or semi edible substance. During the action, there is no stopping to breathe, talk, or anything else besides blow/throw up. This can include things such as soda, beer, an apple, ect. As they say, " If your not blowin, your GOin!" This is commonly heard by the creatures known as "Baby-Reps"
Senior Rep - "Bby Rep GOOOOOOOOOOOOOOOOOO!"
Aaron- "Dan, you should GO on that cake"
Peter- "I agree Dan, GO on that cake"
*Dan proceeds to shove cake in his mouth*