(RED) is a brand created to raise awareness and money for the Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT) RED branded products. A portion of profits from each (PRODUCT) RED product sold will go directly to the Global Fund to invest in African AIDS programmes, with a focus on women and children.
Bono and Bobby Shriver, Chairman of DATA (Debt, AIDS, Trade Africa), created (RED) to engage the private sector in the fight against AIDS in Africa. Our launch partners include: American Express, Converse, Gap, Giorgio Armani and Motorola. Discussions are ongoing with other potential partners.