Slang term with varied uses, and different meanings depending on context. Used extensively in Australia as 1:mild surprise 2:angry shock 3:mild amusement at common trouble 4:general colourful phrase added to emphasise importance of comment
1: Bloody hell, that was a good try/rally/point. (sport)
2: Bloody hell, why did you drive drunk and crash the car?
3:Bloody hell, that woman shouldn't wear tights in public.
4:Where the bloody hell are all the tourists Oprah was meant to bring us here in Oz? Are they scared off by our flaming lingo?