BOYS NOIZE (aka Kid Alex) is the stage name of Berlin-based DJ and producer ALEX RIDHA. Ridha (born in 1982, Hamburg) started producing and DJing at early age to find himself supporting the likes of Felix Da Housecat and DJ Hell in a matter of time. Nowadays Ridha himself is known as a one of the most valued electronic artists, awarded with the Independent Music Award in 2010 as well as 3 years in a row Best Electronic Artist on Beatport. He has a refreshing approach: not afraid to break new grounds, beaming a myriad of influences from his hip-hop and disco roots to create an innovatory sound. His DJ-sets are equally uplifting and he's regarded by many as one of the worlds' best DJs, not only technically but also as a showman. Seamlessly mixing and remixing on the spot, Ridha never fails to deliver high-powered and gripping sets: unforgettable experiences for the witnesses.
Ridha released his early work on labels such as International Deejay Gigolos Records, Kitsuné Music and Turbo Recordings. In order to retain full artistic freedom however, he established his imprint Boysnoize Records in 2005.His highly anticipated long players "OI OI OI" and its successor "POWER", the two long players that included contemporary anthems such as "Don't Believe The Hype", "&Down" and "Jeffer".
Me: Boys Noize all the way!!
Mau5 fan: Deadmau5 is better
Me: What the fuck has mainstream done to you?sure
deadmau5 is badass but think outside the box
(mau5 fan gets eargasm but denies it)
Mau5 fan: that is some good*cough*weird electro
Me: you mean unique and badass
(walks away with Boys Noize playing Jeffer)