A super attractive, confident, hard-core, badass person. Often capable of weathering extreme climate conditions and physical exertion. Rugged people can be found shopping at REI, participating in outdoor team sports, hiking or camping, and might also have qualities associated with earth-muffins. Rugged people may or may not be swoll.
"That girl is so rugged, she just got back from a two-week, minimalist, back-packing trip. I wouldn't want to compete with her in a ultimate frisbee competition, she'd totally kick my ass".