Member of a social sub-culture, for example, goth or emo, who've only joined the sub-culture for the image associated with it. This is usually the majority of most sub-cultures.
A: Ah, a lady of the night, how are you coping with the vampirism that enshrouds your very soul? Does immortality come to you as a curse or a gift?
B: Hehe, no, I know I'm a freak, hehe, but I'm not really a vampire, hehe, giggle.
A: Begone, filthy slave of consumer capitalism! IMAGE KID!!!!!!!!