An individual calling themself "goth"/"gothic" that ,in actuality, is not involved in the subculture.
They listen to overhyped nu-metal/emo bands that they like for the simple fact that they believe it will make them 'cool',or more 'gothic'.
Usually between the ages of 12-17, they have a very blatant fashion sense; commonly wearing baggy, black pants with chains draped from them, spiked wristbands/collars, beanies, and especially Slipknot, HIM, or Korn tees.
Their chief source of fashion is Hot Topic (owned by Abercrombie & Fitch)
Some will don a depressed visage, never smile or speak, and others will don a moody, angry tone.
None of these 'goths' are generally 'gothic' at all. None of these people understand the origins, roots, or influences of the subculture, nor would they likely to be interested in any of its true aspects.
"You're indefinitely not involved in the gothic subculture; you would appear to be a mall goth."
"My friend only listens to HIM and Slipknot, and pretends to be depressed all the time; he's a mall goth."