When you are reading a blog or an article and there's a link.
You click on the link and WHOAAA! there's a porn clip from someone you recognize. Someone who is quite well known and famous in their sphere. Someone who made that clip when they were much younger and more stupid. And it goes viral.
"OMG I was on this blog and I found this link to a porn site and I recognized the tattoos and I was like OMG Whoregate!!! so I sent the link to all my friends and put it in my blog too"