What Would Chuck Do? In reference to Chuck Bartowski, the head character of the NBC TV series, Chuck. Despite his "noobiness" when it comes to being a spy, he is seen as a leader to his Buy-More (fictional store, possible parody of Best Buy) collegues, one of whom, uses the phrase (possibly Jeff, Morgan or Lester).
Big Mike: The crowd is turning into a riot!
Jeff: WWCD... What would Chuck do?