1. A fictitious person, often animated, who serves as a trademark or walking advertisement for a large corporation or its product.
2. A person who habitually wears articles of clothing advertising a large corporation or its product.
1. Betty Crocker, Mister Clean, Aunt Jemima, and Mister Goodwrench are not real people. They are logozoids.
2. Why would one pay to wear a shirt with someone else's name on it and be a logozoid for Tommy freakin' Hilfiger?