The King of Kings. In the hebrew language, "Assous", translates literally into meaning "the stallion". Families bearing this last name usually harbored the princes of the kingdom. In short, they are the top of the food chain in every aspect possible.
The legend behind how "Assous" was brought as a name comes from the tale of the great warrior who saved the village and built it into a kingdom riding only a big dark horse (stallion,Assous).
Currently Ralph Lauren has borrowed this symbol of the stallion and has copyrighted it as it's logo.
"Watch out, here comes Assous"