Possessing desirable traits/characteristics to the opposite sex - i.e. Tall, handsome and intelligent. The scale by which other men should be measured. Travis' are known to be manly men. Drinkers of Guinness and fine Scotch. Who needs a liver when you look that good? It's common that a Travis is usually about 175 lbs of pure awesome.
"On a scale of 1 to Travis, that guy is about a 4."
"This party is so lame. Somebody call up Travis - see what he's up to."