The raping, defiling, degrading, insulting and/or corrupting of a Film/T.V series/Game/Franchise beloved by it's audience or fans by the creator, developer or owning company themselves, due to profit or being misguided.
Person 1:"Man, that Wing Commander movie sucked"
Person 2:"Yeah, Chris Roberts really George Lucased that directing job"
Person 1:"Hey, did you see Maxis George Lucased the new Simcity game?"
Person 1:"Man the Simpsons is so bad these days"
Person 2:"That train wreck's been George Lucased for the last 10 years or so"