A phrase used in a skit about celebrity R&B singer Rick James on the "Dave Chappelle Show". Comedian Chappelle uses the phrase to mock James' alleged (according to Charlie Murphy, comedian Eddie's brother, an intimate of James) diva attitudes and misogyny.
In one skit where Chappelle is playing James, he demands a women have sex with a friend. "Bitch, come on over here and have sex with Charlie Murphy. I'm Rick James, bitch!" In a 2nd example he's in a bar explaining "I'm one of the baddest motherfuckers of all time. One of the best singers, one of the best looking motherfucker's you've ever seen. Hold my drink, bitch."