A very naked icy challenge that involves a car full of people taking place in the below zero or below freezing winter months. Basically every window in the car is rolled down and the AC set as low (cold) as it can go and is cranked TO THE MAX! Following this everyone in the car will remove all of their clothing and bask in the frigid goodness whilst speeding down the road. The last man or woman in the car left completely naked is the winner and is then deemed the "Cold Badass".
- "Yo did you hear about the guys taking the cold challenge last night?"
- "Yeah I saw their asses rollin downtown in the 5 degree weather in that heap of a car completely naked wearin sunglasses"