is a (rubbish) weekly music magazine/newspaper.
Children are those who read it religiously, and once the NME
says/does something, they do it too, to be cool.
One Prime Example: The NME
says they like Pete Doherty, all the twelve year olds run around screaming they love him. Once the NME
decides he broke up The Libertines, thus the NME
don't like him anymore, the NME
children rip up all their posters, cross out the hearts with his name written in them, and run aroud saying they hate him.
Normal person: What style of music would you say The Futureheads are?
Child: Art punk! The NME
Normal person: Do you like The Killers?
Child: Of course I do! They're in the NME
, like... Every week!