A term applied when a video game is released year after year with little or no improvements and/or innovations. A more serious form of a mission pack sequel. Comes from how the once popular Tony Hawk series of video games was run into the ground by Activision's greediness. Tony Hawk, and Guitar Hero are already victims, and Call of Duty is on the verge.
Notice how all these games are Activision published.
"About time to put it out of it's misery. Activision officially Tony Hawk'd Guitar Hero today.