This is a way of deciding seating in a vehicle. Once the driver proclaims "Jedi Run!", the passengers must sprint to the car. The first person to touch the front passenger seat door handle is victorious, and the seat is theirs. This trumps a "Shot gun", as the driver has final say so on who sits where, unless he is driving in replacement of one of the passengers, who is the actual owner.
Any arguments over the winner are up to the driver's decision.