What people buy when they don't do research on mp3 players. I'll admit that it looks really cool and the Nano looks even cooler...but when you get down to it, the software is inferior and it limits the things you can do with your music. You can only sync it with itunes and that deletes songs off the ipod that aren't in itunes anymore and you can't transfer the music from the ipod to another computer.
About 90% of suburban high school students use ipods. They didn't go with what made sense, but with what was trendy...which is okay for some people.