Simps are in-genuine men who act friendly, but are really trying to buy into a women's pants. They can be seen begging, being highly agreeable, and giving expensive gifts to a women they JUST met. When they inevitably get friend-zones, the simp becomes frustrated and declares"women only like assholes".
John: "Yesterday at the bar I spent all night complimenting and buying this random girl drinks."
Justin: "O wow your such a nice guy".
John:" I KNOW RIGHT!, yet I didn't even give me any "thank you" sex. She ended up going home with this asshole instead."
John: "I tell you man, simpin aint easy!