Event(s) of great consequence to very few.
Term is derived from a storied cricket Test series played once every two years. Popular in England and Australia (the only two countries permitted to compete for the coveted trophy), the series means absolutely nothing to the world's remaining 190 countries.
Q: So what were you up to yesterday?
A: Rolled out of bed around noon 'cause mom was bugging me, checked my blog to see if anyone had left any comments, went to the store to buy a pack of smokes... you know, the Ashes.