clothing brand wildly popular with the 19-24 year old student crowd.
-is worn across the nation.
-is more expensive than competing brands like Kmart and Walmart
-is as popular as Mossimo was three years ago.
-a brand, with a strange name, raised from the dead a few years back and will sell strong for years to come because university lifestyles are steady enough for a safe market nich every year.
-if they ever knew of their future success, they would not have named it after whoevers names those are however, after a reputation is formed , it is hard to make a change and still keep your customers.