Subeta is a PG-13 virtual pet site
. As of now, there are nearly 100,000 members, 51 pet species, 19 different colors available for each pet, and 5000+ items. Which is relatively small compared to other leading virtual pet sites. Subeta was started by 16-year old Keith Kurson, and he currently runs Subeta with many admins and artists who provide Subeta's items and pets. Subeta contains many games, quests, galleries, and shops where sP - subeta points, the currency of Subeta - can be spent.
It is a site that is similar to Neopets
, with some calling it a direct imitation, although it is aimed at a slightly older demographic and has different (and generally more lenient) rules.
You can also upgrade your account by buying a Gold Account, or GA. They cost $5 and allow you things like extra pet slots, your own avatar, an "autopricer" for your shop, etc. Despite common misconception, buying a GA does NOT give you any in-game money, it only gives you non-profitable perks, and whether or not you have purchased a gold account doesn't help or hinder you advancing in the game.