To generate bilnd hatred resulting in being misrepresented, lied about, and to have one's character impugned without any regard for the truth. To be a sacrificial lamb and scapecoat to ideological idiots. To be attacked with prejudice for being a conservative and religious woman.
Although being a highly accomplished, straight forward and poular governor, Sarah was palined by the press and ignorant ideologues as a bumbling backwoods liar. This despite having more experience and accomplishments in her life than the Presidential candidate she ran against.