1. What the rich and powerful do.
2. What you have done at one point or another in your life.
Cheating usually breaks the rules. Cheating also consists of lying most times in order to get what is desired. This is why cheaters live in the land of milk and honey and the honest/book smart are just barely getting by.
Name any person who is successful, rich, or powerful and I guarantee you they "cheated" in some way to get there.
Here are a few examples:
Christopher Columbus (Rapist)
Richard Nixon (Watergate)
Ronald Reagan (Drug Dealer, Reaganomics
George Bush Sr. and Jr. (Oil, Terrorism
Bill Gates (Windows)
Solomon Smith and Barney
Martha Stewart (Insider Trading)
Milli Vanilli (Lip Syncing)
Vanilla Ice (Making money off David Bowie and Mc Hammer)
Tonya Harding (Conspiracy to harm Nancy Kerrigan)
P. Diddy (Theft/Overuse of samples, Bribery)
Kanye West (Overuse of samples)
Any successful mainstream rapper