(n) word used to describe the intangible essence or swagger that permeates from confident Men that attracts sexually aggressive Women. This essence or swagger is the equivalent to Chum that a fisherman would use to attract and catch Sharks.
alternate: can also be used when referring to something extraordinary i.e. haircut, shirt, car, hat, etc.
Bill: "So what's up Greg? You got ladies lined up around the block for you tonight!"
Greg: "What can I say bro? The ladies sense my Ho Chum from miles away!"
Bill: "Dude, how did you end up bangin both those girls?"
Greg: "Dude, my new car is absolute Ho Chum!!!"