A character by Sacha Baron Cohen. Whilst on the Ali-G show is was very funny (as it wasn't quoted a lot, and not as many people knew about it). The movie was funny before it became over-quoted by just about every one i know!! Borat HAS sold out and the novelty value has worn of. Sacha made the right decision by quitting being Borat. I dread the day when the movie "Bruno" comes out, as it will be the next Borat, and people will be quoting it mad!