Objects of this standard normally come in a metal tin, as opposed to normal packaging. The magic of the tin draws anywhere upto a 50% (and somtimes beyond) the margin on the RRP.
Gamer 1: Dude look i bought pong today
Gamer 2: Classssssic, how much it set you back?
Gamer 1: Well, it was $2.99 on Steam, but i payed $39.99
Gamer 2: wtfbbqlolz!?!?!?!!
Gamer 1: Special edition, see here is the tin *reveals tin*
Gamer 2: Oh sero, bargin!
for other examples of special editions please refer to tuna