A marketing ploy used by organizations that have exhausted all other plausable excuses for introducing ill-conceived products, policies, practices and/or services that will ultimately prove to be counterproductive.
CEO: OMG, this place is a real drag!
Boy Wonder: Gosh, CEO ... let's introduce an innovation!
CEO: Shit! Why didn't I think of that? Where should we start?
Boy Wonder: Gee, I guess we should do a Google search ...