A magazine established in 1997 in Japan
by Japanese photographer Shoichi Aoki
. Also a photobook.
It showcases the trend of wild street fashions in Harajuku
district of Tokyo.
Many Westerners call FRUiTS a fashion ("Being FRUiTS-y", or just "FRUiTS"), but it is only a magazine with many types of styles. Decora
is often mistaken for this "style", as it has a large showcase in the book "FRUiTS".
These styles include Lolita
, Second-hand fashion
, Garage style, British Punk, and many more.
FRUiTS magazine is more popular in America than in Japan.